A Question For Apple Australia

Now that the time of my execution is coming nearer, I've got some questions that others might ponder- especially Apple.

Apple is the world's 2nd most recognisable brand. You would think that selling its products would be good for the seller, right? Wrong. In my 15 years in this business in Australia, I've seen many Apple dealers go bust, some spectacularly, but virtually no-one sell out at a profit- I can't think of any! Granted, there are some still in the business and doing well, but think about it- I don't know of anyone who realised their dream of selling out and retiring. They all went bust. Clearly something is clearly wrong with this picture. What gives, Apple?

It's kind of ironic that Apple is number 2 behind Coca-Cola. Why? Because when Steve Jobs was trying to poach John Sculley from Pepsi as head of Apple, Steve asked John 'do you want to sell coloured water, or do you want to change the world?'

Perhaps I should have chosen coloured water.